Plant Biology Video & Essay Assignment #2 Example | Topics and Well Written Essays - 500 words

Plant Biology Video & Assignment #2 - Essay Example Biomimetics or Biomimicry is the creation of new technology by imitating functions found in nature and applying these concepts to various fields such as robotics, engineering and even medicine (Lepora, et. al.). Many commonplace materials such as velcro, to complex architectural designs are innovations inspired by plants (Cohen 6,13, 612). Plants are also used as biological models to study the action of various organic and inorganic substances at the cellular level and they are also utilized for studies in molecular biology and genetics (Morrissey 295). Aside from the benefits gained by science, plants also impart wisdom in conducting our day-to-day lives. Growth, resilience, stability, and nurture can all be observed and imbibed from planting trees from seeds. Appreciation for life in general can be fostered through gardening and watching the plants bloom and fruit in their season. These are important values which should be rooted in every man’s soul. Sources of knowledge and inspiration can come from all around. Plants should never be disregarded in this aspect for the kingdom contains a plethora of scientific information as well as examples for our everyday lives. As Sir Francis Bacon once said, Natural abilities are like natural plants, they need pruning by study (Klein). From the realms of science and technology to the depths of man’s psyche, the fountain of knowledge from the world of plants continue to enrich, enlighten and inspire. Morrisey, J. P. â€Å"Biological activity of defence-related plant secondary metabolite† Plant-derived Natural products. p295.ed. Anne E. Osborne and Virginia Lanzotti. New York: Springer Science+ Business Media, LLC. 2009. Web. 9 March

Famous Creative Thinkers Presentation Essay Example for Free

Famous Creative Thinkers Presentation Essay Famous Creative Thinkers Presentation I choose Carl Sagan as one of the people that I felt has given a great contribution to the world. Carl Sagan was born in Brooklyn, New York the son of an immigrant worker from the Russian Empire. Name after his mother’s mother. Carl had a sister and his mother was very protective of him. Carl’s mother was not up to par to fit in the social life, so she was restricted. When his parents took him to the New York World Fair, Carl was so excited when he saw the burial of a time capsule, stars and other exhibits that would lead to his inquisitiveness about the world. Later in life Carl and others would build time capsules, but these would be sent out into space for other life forms to find and they would contain Carl’s memories form the world fair. Carl’s parents helped his growing interest for science by buying him books about science and chemistry sets. He loved to read the books about science fiction stories, by writers such as H. G. Wells and Edgar Rice Burroughs, they made his imagination even wilder his about whether there was life on other planets such as Mars, Jupiter and Venus. Carl attended the University of Chicago and received his bachelors and was a part of the Ryerson Astronomical Society. He got received his Bachelors of Science in Physics, a Master of Science in physics and a PhD In astrophysics and astronomy. Carl was denied tenure at Harvard, because of his scientific advocacy, being widely publicized. Carl Sagan was a great astronomer, cosmologist, author, astrophysicist, science communicator, and science popularizer. Because of his great inquiries as to what did what and how come Carl thought about if there was truly life outside of the earth. He was the first to actually make the first messages that were sent into space. He studied the earth, stars, planets, he made messages that he thought could be understood by the extraterrestrials. He had over 600 articles published that  were scientific and authored or co-authored more than 20 books. The award winning series named Cosmos was also by Carl Sagan. He was a professor in astronomy at the Unive rsity of Cornell; he was part of the NASA as an advisor. Because of the Cosmos people were able to better relate and understand Carl’s ideas about the worthiness of the human race. Carl did his thinking the best way that he knew and that was to do it his way. Because of Carl they were able to learn the high surface temperature on the planet Venus, was due to the dryness. He was also the first to think about Saturn’s moon Titan may have contains liquids on the surface and that the Jupiter’s moon Europa might have oceans. Carl did organized research on such projects as Near Earth Objects, he composed the Deflection Dilemma, which would be deflecting an asteroid away from the Earth, and then it could be possible to deflect it back to the earth. During his career Sagan would be very much criticized as to his soundness, when it came to extraterrestrial life. Carl loved to urge people to listen using radio telescopes to see if they could hear signals from outer space that could help him prove that there were other life forms. Due to the lack of belief call stated a petition and was able to get 70 scientists to sign it advocating the SETI that was also p ublished in his journal of Science. Carl would later go on to explain his theories and use science to reveal them to the world. His life force was dedicated to science. Under President Regan rained there was to be a Strategic Defense Initiative, that would cost billions of dollars but it would develop a defense against nuclear missile attacks, an Carl was against this because he felt that there was no real way to do this and by doing so would unbalance the Soviet Union and United States making progress in the arms agreement. There was an experiment called : The Nevada Desert Experience† is where Carl would later be arrested twice for climbing a fence at the protest at the Nevada Test Site in order to protest against the government for using test sites that were experimenting in the Nuclear weapons and they where they were conducting the detonations. Carl was also noted as a free spirit and free thinker. References Whitehouse, David (October 15, 1999). Carl Sagan: A life in the cosmos. BBC News (BBC). Retrieved August 30, American National Biography Online, Carl Sagan. Wikipedia, The free encyclopedia Bansky is the second person that I choose to write on. Bansky is a very creative artist that did street and wall graffiti, painter, film director and political activist. No one really knew is real name or when he was born. He was the son of a technician, was born in Bristol England. Originally he was trained to be a butcher. Some say that his work is similar to that of Blek le Rat. Bansky was impressed by an artist known as 3D who was a member of a group called Massive Attack. Bansky displays his art to the public but he does not sell photo graphics are reproductions of his work. His first movie was called Exit through the Gift Shop was a disaster. His art is part of the Bristol Underground Scene. He like the way that stencils would help to use less time to complete a project. Bansky hid from the police while using stencils as a cover while he created his work. There was a statement to be made in each one of Bansky’s art works. Bansky works are usually all anti something. He d id not approve of the way that people considered art on surfaces as graffiti. He wanted to show that it was real art and start to do mural and other such art on public building and public places. Bansky, did his first exhibit in Los Angeles at the 33 1/3 Gallery and the exhibit called Existentialism, later he would produce such exhibits like Turf Wars, Monet’s Water Lily Pond, Barely Legal, and Bansky effect. The Bansky effect is a way of not just tagging but using art to express things and making areas brighter and pleasant to look at. There is not a particular technique Bansky used whatever he thought to be use full at the time. Bansky art has been known to be thought as a way of revenge for the underclass. To tag a mother persons art is disrespectful, and represents them taking away power or territory and not upholding the rules. Bansky’s works can be so different but beautiful when he does his art although it is considered graffiti it is beautiful. He developed a quantity of spoof British money notes, where the head was not the Queens but the Princess Diana’s and text was changed from the Bank of England to Bansky of England. Although they were not re al notes today they are of great value. Bansky also was responsible for nine portraits on a bank wall in Palestine on the Israeli’s  West Bank. Bansky has a flare to make a mockery of centralized power, too state that power can work against you. When it came to politics, Bansky was thought to be anti-fascism, anti-imperialism, anti-capitalism, anti-authoritarianism, nihilism, existentialism and anarchism. Bansky used images and visual as a means to create his art work. I felt that h could have made his work more realistic by not adding things to make the true scene a joke. But when there is an artist they can only put what they feel is their style of art. Bansky was also responsible for Money Bart of the Simpsons. I did not see any academic references. Bansky’s art was deprived from art and musicians. References Creative ThinkersBanksy creates new Simpsons title sequence. BBC Banksy, Street Art Cult Hero, International Man of Mystery. The Village Voice./ Wikipedia, The free encyclopedia

Revival of the Irish Culture Essay -- Essays Papers

Revival of the Irish Culture People of Irish decent share a pride in their national heritage perhaps unlike any other culture today. Many Irish homes are decorated with clovers, flags, and other Gaelic symbols even today. This enthusiasm for Irish culture has not always been around. In fact, this source of pride can be traced back to one cultural revival movement in Ireland during the 1800’s. During this time, the people of Ireland formed the Gaelic League to unify their country, and to give themselves a national identity of where they came from. Due to the persecution of the Catholic Church, the Great Potato Famine, and many forms of persecution from the British, Ireland needed a way to remember their rich cultural history. Many factors go into making a country transform into a nation. Eoin MacNeill, the first president of the Gaelic League, believed in this full heartedly. He believed that it took much more then simply political sovereignty to unify a country into a nation (Hachey and Hernon Jr. and McCaffrey 140). MacNeill knew that in order for Ireland to unify, they were going to need to have a rich cultural history. His solution to this lack of culture was the Gaelic League. MacNeill urged the people of Ireland to be proud of not only their language, but their art, literature, sports, and dance. Almost immediately the people of Ireland took to this new sense of cultural nationalism. The Irish began to believe that their language was not merely a way to communicate, but a way of cultural values and a way of life (Hachey and Hernon Jr. and McCaffrey 140). People from the urban middle class, who previously knew nothing of the Gaelic history, began joining the league in massive amounts of numbe rs. Soon, many... ...nal heritage. Although many argue that no other Irish cultural movements succeeded during this time period, the Gaelic League perhaps did enough for all of them. Today Irish are proud of who they were, and what they have become. Works Cited Castle, Gregory. Modernism and the Celtic Revival. Cambridge: Cambridge UP, 2001. Hachey, Thamas E., Joseph M. Hernon Jr., and Lawrence J. McCaffrey. The Irish Experience. Englewood Cliffs: Prentice-Hall Inc., 1989. Hepburn, A.C.. â€Å"Language, Religion and National Identity in Ireland since 1880.† Perspectives on European Politics & Society 02.2 (2001) Academic Search Premier Miller, David W. â€Å"Irish Catholicism and the Great Famine.† Journal of Social History 09.1 (Fall 1975) Academic Search Premier.

Critically discuss an established marketing theory Essay

Customer expectations are increasing because of the increasing choices from a wider range of consumption. Nowadays, customers do not just buy clothes from a boutique, but also large retail stores, web stores or even mobile phone shopping apps. Claes Fornell International states, â€Å"the multiple channel models focus on providing information, purchase or fulfillment orders, after-sale servicing and technical support† (CFI Group, 2006). There are many considerations that customers may make when they repurchase: Past experience, convenience, service, price, product features, company image, and the recommendations of others. These considerations are determined by the way that companies integrate initial purchases and problem resolution in a multi-channel environment. Marketing mix originally had 12 elements which were defined by Broden (1965). Thy are product planning, pricing, branding, channels distribution, personal selling, advertising, promotions, packaging, display, servicing, physical handling, and fact finding and analysis. McCarthy (1964) afterwards redefined the marketing mix based on the idea of Borden. He combined Borden’s 12 marketing mix elements to the four new elements: product, price, place and promotion, also called the 4Ps. McCarthy suggested they are combination of all of the factors at a marketing manager’s command to satisfy the target market. Therefore, the 4Ps concept is now the most common way in defining marketing mix. It is something that companies need to consider in order to market a product or service, they also provide a guideline for the companies to achieve a successful marketing campaign. The 4Ps are designed to analysis the needs and wants of customers, in order to satisfy them and therefore attract more customers and sales. Each element of the 4Ps plays an important role in fulfilling the satisfaction of customers and these roles change with the changing environment of the marketplace. This essay will be covering the concept of 4Ps and also how this concept is applied in the current multi-channel marketplace. The first p Product is the most important thing in an organization. Baines, Fill and Page (2011) define â€Å"Anything that can be offered for use and consumption, in exchange for money or some other form of value, is referred to as a product†. It might be tangible or intangible. As mentioned in the first paragraph, customers think a lot before they purchase, they do not just buy a product for the function of a product, but many other elements as well. So, product can be divided into 3 different forms in order to understand the elements, which are core, embodied and the augmented forms. Core product consists of the benefit or satisfaction that a customer expects from purchasing a product or service. The benefit can be in terms of either functional or emotional. Embodied product takes account into the physical benefit of a product such as the features, durability, design, packaging and brand name. Augmented product consists of the embodied product and also the other factors affecting the purchase activity. The second p is price. It is described as the amount a customer pays in exchange for goods and services. This is another crucial thing to a company, as price determines the money it earns through setting the prices of products. Companies have different pricing strategies in order to satisfy their target customers, setting a price for a product is difficult to a company. If the price is too high customers may not be able or willing to purchase whereas a very low price may make the customers think that the product are in very low quality therefore refuse to purchase. How should price be set depends heavily on the product itself and this relates to the expectations of the customers about the product. Not only the quality of the product but also other factors such as features of the product, the packaging and some other psychosocial expectations determine the price of a product. Place is the next p, it can also be called distribution. Baines, Fill and Page (2011) define this â€Å"Place or distribution concerns how to place the optimum amount of goods and/or services before the maximum number of a target market at the times and locations they want.† It focuses on the availability of the product at the desired place and time. Places can be in many kinds such as physical stores like departmental stores and supermarkets. It can also be in virtual form such as e-malls and e-market.  Ã¢â‚¬Å"Distribution activities are vital element in creating customer value. A product will provide customer value and satisfaction only if it is available to the customer when and where it is needed, and in the appropriate quality† (Douglas, James, and Ellram, 1998). The delivery of a product is important as it affects customer’s satisfaction and the evaluations over the quality of the service. Therefore companies need to think and manage well enough of the way s of distributing their products or services and here are some crucial factors of delivering goods: speed of the delivery, availability, range of choices, level of convenience and also after sale services. Lastly is promotion, it is also called marketing communication. Baines, Fill and Page (2011) state, â€Å"It is used to communicate elements of an organization’s offering to a target audience. This offer might refer to a product, a service, or the organization itself as it tries to build its reputation.† There are four promoting methods that companies commonly use, which are advertising, public relation, sales promotion and personal selling. Also today, promoting through Internet is the most popular way as it is cheap and effective, with the rapid development in technology and the increasing amount of access to the Internet. Since the purpose of promotion is to increase customers’ awareness to a product, companies usually begin to promote before a particular product is actually launched into the market. However, the volume of promotion depends on the finance of a company. A company with cash flow or other financial problems may find it difficult to implement prom otion activities due to costs. The marketing mix 4Ps models seem to be a very effective marketing strategy as it gives guidelines to companies of how to market a product or service. However many studies have criticised the 4ps concept as not being customer oriented. Today’s marketplace is customer oriented, companies should do everything in the favor of customers. Therefore, the original 4Ps marketing mix model defined by E McCarthy that is claimed to be product-oriented should be adjusted. Lauterborn (1990) suggests that the 4ps elements should be considered in the customer’s perspective, through converting the 4Ps to 4Cs, which is from product to customer solution, price to cost of customer, place to convenience, and promotion to communication. Mà ¶ller (2006)  criticised the 4Ps marketing mix in 4 areas: Internal orientation, lack of consumer interactivity, void of theoretical content and does not offer help for personification of marketing activities. The mix does not take into account the element of service marketing, it also ignores the relationship building with the customers. The idea of the marketing mix has implied the central element as marketers but this is not correct. ‘Customer-focused management’ should be the core of marketing. So nowadays in the marketplace, companies focus heavily on the ways of engaging with customers, by offering good customer services and provide the best buying experience to the customers. It is no longer just focus on the product itself. Apple’s product like iphone and Macbook are designed fashionable together with newest technology and good functions. However the company also pays huge effort in serving the customers, the features and functions of the product are not the only concerns. Well-designed Apple stores and massive amount of staff in each store provide a good atmosphere for the customers when they are making purchases. This provides memorable buying experience to the customers and therefore huge amount of sales can be generated. In the side of promotion, companies no longer promote their products by emphasising the features of the product but to engage with the customers. Many organisations use social network sites such as Facebook and Twitter as their promotion platform. Pages are created and the purpose of that is to interact with the customers. They tend to build relationships with customers through updating company’s status frequently and also observation from the customers’ activities. The TV adverts of the iphone now focus more on how it gets involved in customers’ daily life. It does not just mention the functions of the phone but highlight the way that iphone improves our life. Besides, there are also significant changes of the distribution of products under the multi-channel market place. More customers now make their purchase online instead of in store. This is because of the rapid development of technology and the increased popularity of online shopping, and it is convenience as well. This change has caused huge impact on the retailing industry. Increasing numbers of customers download movies and songs from the  Internet or iTunes Store, this made companies such as Blockbuster and HMV suffers, causing them to close stores and cut the number of staff. The use of marketing mix of a company depends on many factors, such as the finance of the company, the resources available and also the changing condition of the market and customer’s wants. The 4Ps are closely related, one change of one of the Ps has direct effect on the others. Companies need to pay huge attention to the current market with rapid changes, in order to make adjustments to their marketing mix. The 4Ps marketing mix, has been criticised by different studies in terms of its limitations to the current consumer-oriented market. However, despite the limitations, this concept still remains strong because of its simplicity. The majority of the marketing textbooks still define marketing mix with the component of the 4Ps. Companies still manage their marketing mix on the basis of this concept, perhaps with little variations according to the market condition. It is better for people to learn the 4Ps concept of marketing mix even though the concept might not fit into today’s marketplace, as it is relevant and it provides a clear guideline. Although there are many new marketing approaches and frameworks that have been suggested by different studies, these findings still cannot be agreed in the real business life as they are just raised theoretically but not empirically. This is because there is still a lack of data about how practitioners make use of the marketing mix to tackle the marketing problems, there is also a lack of effects of the 4Ps components on the success or failure of marketing programmes (E. Constantinides 2006). However, it is still preferable for the companies to consider improving the limitations of the 4Ps framework by taking account into the other suggested approaches that are focusing more on the customer side, given that the frequently changing of the customer behavior and wants. References E. Constantinides (2006) ‘The Marketing Mix Revisited: Towards the 21st Century Marketing’, Journal of Marketing Management, 22:3-4, 407-438 (Online), Available: http://dx.doi.org/10.1362/026725706776861190 (Accessed: 28 November 2013) Russ Merz, Ph.D. (2006) Customer-Focused Strategies in the Multi-Channel Marketplace, (Online), Available: http://www.vigilmetrics.com/Resources/Articles/CFI-Multi-Channel-Strategy.pdf (Accessed: 28 November 2013) Marketing Mix – 7P’s That Defines The Meaning Of The Marketing Mix, (Online), (2013) Available: http://marketingmix.co.uk/definition/ (Accessed: 28 November 2013) Chai Lee Goi (2009), ‘A Review of Marketing Mix: 4Ps or More?’, international journal of marketing studies, (Online), Vol. 1, No. 1, pp. 1-14. Available: www.ccsenet.org/journal.html (Accessed: 29 November 2013) Baines, Fill and Page (2011), Marketing, 2nd ed., United States, Oxford University Press Borden, N.H. (1964), â€Å"The concept of the Marketing Mix†, Journal of Advertising Research, June, pp 2-7. . McCarthy, E.J. (1964), Basic Marketing, a Managerial Approach, Homewood, Ill.: Richard D. Irwin, Inc.. Lauterborn, B. (1990). New Marketing Litany: Four Ps Passà ©: C-Words Take Over. Advertising Age, 61(41), 26.

High blood pressure Essay

Smoking does stunt your growth which, as well as it giving high blood pressure. When someone hangs around a smoker, they are actually inhaling the smoke, which would make them a passive smoker. A passive smoker is worse than actually being a smoker because breathing the smoke from the air is worse than taking it in through your mouth as it would cause blockages in the nose. Smoking can always cause headaches and colds and it can also give you very bad cough, also known as smoker cough. The thing that makes smoking so addictive is the nicotine that is inside them. They can be replaced with nicotine patches when and if decided to stop. Smoking also can affect your social life as it can cause arguments and it can also means sometimes it would mean you would be left alone outside smoking away while all your friends are inside as they don’t smoke. Also the lose of money from smoking is becoming more and more as they are increasing the prices of the cigarettes as the government are tying to prevent people to smoke, and so by you wasting your money on small cancer sticks is pointless. Smoking can also leads to drugs, because it first starts with smoking cigarettes and then it would go further and start smoking drugs. This can completely change the individual’s life around. Smoking also affects the eyesight of the individual from the conclusions that they would have to start wearing glasses. Smoking can also be the main causes of strokes, someone collapsing and some to become paralysis. Asthma is the biggest problem when it comes to smoking because smoking damages the lungs and a person who has asthma would already have a bad set of lungs. And so when someone is smoking around them, it could make it even worse and allow them to have a fatal attack. All of this start of somewhere and it is usually when the individual is a teenager because they would want to just try it. And then they would not be able to control themselves and continue smoking for the rest of their lives. With some people smoking doesn’t just happen just like that, they would be either forced through peer pressure or from the attitude just trying it out. Stopping smoking is not easy because it takes a lot of will power and determination because it can be extremely difficult, but the government provides a lot of help because they want the nation to become healthier. That is also another reason for the cigarettes being brought up in prices because they want to try to get people of them. There are products out there that can be brought to help you give up smoking like nicotine patches as well as little sticks that you can inhale which would make believe you that your smoking as it gives you the same feeling but you would not be inhaling any smoke which is safer for you and the people around. With some individuals, they try to stop completely all a sudden but it is them type of people that would either most likely go back and start smoking again, or not touch another one for the rest of your life, but for people who find it hard to stop smoking, there is help provided by the NHS and also on the internet as they would be happy to give advice.

The Cuban Missile Crisis of 1962

The Cuban Missile Crisis of 1962 The Cuban Missile Crisis was a tense 13-day-long (October 16-28, 1962) confrontation between the United States and the Soviet Union triggered by America’s discovery of nuclear-capable Soviet ballistic missile deployment in Cuba. With Russian long-range nuclear missiles just 90 miles off the shore of Florida, the crisis pushed the limits of atomic diplomacy and is generally considered the closest the Cold War came to escalating into a full-scale nuclear war. Spiced with open and secret communication and strategic miscommunication between the two sides, the Cuban Missile Crisis was unique in the fact that it took place mainly in the White House and the Soviet Kremlin, with little or no foreign policy input from either the U.S. Congress or the legislative arm of the Soviet government, the Supreme Soviet. Events Leading to the Crisis In April 1961, the U.S. government backed a group of Cuban exiles in an armed attempt to overthrow communist Cuban dictator Fidel Castro. The infamous assault, known as the Bay of Pigs invasion, failed miserably, became a foreign policy black eye for President John F. Kennedy, and only widened the growing Cold War diplomatic gap between the U.S. and the Soviet Union. Still smarting from the Bay of Pigs failure, the Kennedy administration in the spring of 1962 planned Operation Mongoose, a complex set of operations orchestrated by the CIA and Department of Defense, again intended to remove Castro from power. While some of the non-military actions of Operation Mongoose were conducted during 1962, the Castro regime remained solidly in place. In July 1962, Soviet Premier Nikita Khrushchev, in response to the Bay of Pigs and the presence of American Jupiter ballistic missiles Turkey, secretly agreed with Fidel Castro to place Soviet nuclear missiles in Cuba in order to prevent the United States from attempting future invasions of the island. The Crisis Begins as Soviet Missiles Detected In August of 1962, routine U.S. surveillance flights began showing a build-up of Soviet-made conventional weapons on Cuba, including Soviet IL–28 bombers capable of carrying nuclear bombs. A U.S. patrol plane flies over a Soviet freighter during the 1962 Cuban missile crisis. Getty Images Staff On September 4, 1962, President Kennedy publicly warned the Cuban and Soviet governments to cease the stockpiling of offensive weapons on Cuba. However, photographs from a U.S. U–2 high-altitude aircraft on October 14 clearly showed sites for the storage and launch of medium- and intermediate-range ballistic nuclear missiles (MRBMs and IRBMs) being built in Cuba. These missiles allowed the Soviets to effectively target the majority of the continental United States. On October 15, 1962, the pictures from the U-2 flights were delivered to the White House and within hours the Cuban Missile crisis was underway. The Cuban ‘Blockade’ or ‘Quarantine’ Strategy In the White House, President Kennedy huddled with his closest advisers to plan a response to the Soviet’s actions. Kennedy’s more hawkish advisers – led by the Joint Chiefs of Staff argued for an immediate military response including air strikes to destroy the missiles before they could be armed and made ready for launch, followed by a full-scale military invasion of Cuba. At the other end, some of Kennedy’s advisers favored a purely diplomatic response including strongly-worded warnings to Castro and Khrushchev they hoped would result in the supervised removal of the Soviet missiles and dismantling of the launch sites. Kennedy, however, chose to take a course in the middle. His Secretary of Defense Robert McNamara had suggested a naval blockade of Cuba as a restrained military action. However, in delicate diplomacy, every word matters, and the word â€Å"blockade† was a problem. In international law, a â€Å"blockade† is considered an act of war. So, on October 22, Kennedy ordered the U.S. Navy to establish and enforce a strict naval â€Å"quarantine† of Cuba. The same day, President Kennedy sent a letter to Soviet premier Khrushchev making it clear that further delivery of offensive weapons to Cuba would not be allowed, and that the Soviet missile bases already under construction or completed should be dismantled and all weapons returned to the Soviet Union. Kennedy Informs the American People Early in the evening of October 22, President Kennedy appeared live across all U.S. television networks to inform the nation of the Soviet nuclear threat developing just 90 miles from American shores. In his televised address, Kennedy personally condemned Khrushchev for the â€Å"clandestine, reckless and provocative threat to world peace† and warned that the United States was prepared to retaliate in kind should any Soviet missiles be launched. â€Å"It shall be the policy of this nation to regard any nuclear missile launched from Cuba against any nation in the Western Hemisphere as an attack by the Soviet Union on the United States, requiring a full retaliatory response upon the Soviet Union,† stated President Kennedy. Kennedy went on to explain his administration’s plan for dealing with the crisis through the naval quarantine. â€Å"To halt this offensive buildup, a strict quarantine on all offensive military equipment under shipment to Cuba is being initiated,† he said. â€Å"All ships of any kind bound for Cuba, from whatever nation or port, will, if found to contain cargoes of offensive weapons, be turned back.† Kennedy also stressed that the U.S. quarantine would not prevent food and other humanitarian â€Å"necessities of life† from reaching the Cuban people, â€Å"as the Soviets attempted to do in their Berlin blockade of 1948.† Mere hours before Kennedy’s address, the Joint Chiefs of Staff had placed all U.S. military forces on DEFCON 3 status, under which the Air Force stood ready to launch retaliatory attacks within 15 minutes. Khrushchev’s Response Raises Tensions At 10:52 pm EDT, on October 24, President Kennedy received a telegram from Khrushchev, in which the Soviet Premier stated, â€Å"if you [Kennedy] weigh the present situation with a cool head without giving way to passion, you will understand that the Soviet Union cannot afford not to decline the despotic demands of the USA.† In the same telegram, Khrushchev stated that he had ordered Soviet ships sailing for Cuba to ignore the U.S. naval â€Å"blockade,† which the Kremlin considered to be â€Å"an act of aggression.† During October 24 and 25, despite Khrushchev’s message, some ships bound for Cuba turned back from the U.S. quarantine line. Other ships were stopped and searched by U.S. naval forces but were found not to contain offensive weapons and allowed to sail on for Cuba. However, the situation was actually growing more desperate as U.S. reconnaissance flights over Cuba indicated that work on the Soviet missile sites was continuing, with several nearing completion. US Forces Go to DEFCON 2 In light of the latest U-2 photos, and with no peaceful end to the crisis in sight, the Joint Chiefs of Staff placed U.S. forces at readiness level DEFCON 2; an indication that war involving the Strategic Air Command (SAC) was imminent. During the DEFCON 2 period, about 180 of SAC’s more than 1,400 long-range nuclear bombers remained on airborne alert and some 145 U.S. intercontinental ballistic missiles were placed on ready status, some aimed at Cuba, some at Moscow. On the morning of October 26, President Kennedy told his advisers that while he intended to allow the naval quarantine and diplomatic efforts more time to work, he feared that removing the Soviet missiles from Cuba would ultimately require a direct military attack. As America held its collective breath, the risky art of atomic diplomacy faced its greatest challenge. Khrushchev Blinks First On the afternoon of October 26, the Kremlin appeared to soften its stance. ABC News correspondent John Scali informed the White House that a â€Å"Soviet agent† had personally suggested to him that Khrushchev might order the missiles removed from Cuba if President Kennedy personally promised not to invade the island. While the White House was unable to confirm the validity of Scali’s â€Å"back channel† Soviet diplomatic offer, President Kennedy received an eerily similar message from Khrushchev himself on the evening of October 26. In an uncharacteristically long, personal and emotional note, Khrushchev expressed a desire to avoid the horrors of a nuclear holocaust. â€Å"If there is no intention,† he wrote, â€Å"to doom the world to the catastrophe of thermonuclear war, then let us not only relax the forces pulling on the ends of the rope, let us take measures to untie that knot. We are ready for this.† President Kennedy decided not to respond to Khrushchev at the time.   Out of the Frying Pan, but Into the Fire However, the next day, October 27, the White House learned that Khrushchev was not exactly that â€Å"ready† to end the crisis. In a second message to Kennedy, Khrushchev emphatically demanded that any deal to remove Soviet missiles from Cuba had to include the removal of U.S. Jupiter missiles from Turkey. Once again, Kennedy chose not to respond. Later the same day, the crisis deepened when a U.S. U–2 reconnaissance jet was shot down by a surface-to-air (SAM) missile launched from Cuba. The U-2 pilot, U.S. Air Force Major Rudolf Anderson Jr., died in the crash. Khrushchev claimed that the Major Anderson’s plane had been shot down by the â€Å"Cuban military† on orders issued by Fidel Castro’s brother Raul. While President Kennedy had previously stated he would retaliate against Cuban SAM sites if they fired on U.S. planes, he decided not to do so unless there were further incidents. While continuing to search for a diplomatic resolution, Kennedy and his advisors began planning an attack on Cuba to be carried out as soon as possible in order to prevent more nuclear missile sites from becoming operational. As this point, President Kennedy still had not responded to either of Khrushchev’s messages. Just in Time, a Secret Agreement In a risky move, President Kennedy decided to respond to Khrushchev’s first less demanding message and ignore the second one. Kennedy’s response to Khrushchev suggested a plan for the removal of Soviet missiles from Cuba to be overseen by the United Nations, in return for assurances that the United States would not invade Cuba. Kennedy, however, made no mention of the U.S. missiles in Turkey. Even as President Kennedy was responding to Khrushchev, his younger brother, Attorney General Robert Kennedy, was secretly meeting with Soviet Ambassador to the United States, Anatoly Dobrynin. In their October 27 meeting, Attorney General Kennedy told Dobrynin that the United States had been planning to remove its missiles from Turkey and would proceed to do so, but that this move could not be made public in any agreement ending the Cuban missile crisis. Dobrynin related the details of his meeting with Attorney General Kennedy to the Kremlin and on the morning of October 28, 1962, Khrushchev publicly stated that all Soviet missiles would be dismantled and removed from Cuba. While the missile crisis was essentially over, the U.S. naval quarantine continued until November 20, 1962, when the Soviets agreed to remove their IL–28 bombers from Cuba. Interestingly, the U.S. Jupiter missiles were not removed from Turkey until April 1963. The Legacy of the Missile Crisis As the defining and most desperate event of the Cold War, the Cuban Missile Crisis helped to improve the world’s negative opinion of the United States after its failed Bay of Pigs invasion and strengthened President Kennedy’s overall image at home and abroad. In addition, the secretive and dangerously confusing nature of vital communications between the two superpowers as the world teetered on the brink of nuclear war resulted in the installation of the so-called â€Å"Hotline† direct telephone link between the White House and the Kremlin. Today, the â€Å"Hotline† still exists in the form of a secure computer link over which messages between the White House and Moscow are exchanged by email. Finally and most importantly, realizing they had brought the world to the brink of Armageddon, the two superpowers began to consider scenarios for ending the nuclear arms race and began working toward a permanent nuclear Test Ban Treaty.

Sweetness Overload 14 Cute Valentines Day Gifts Ideas

Sweetness Overload 14 Cute Valentines Day Gifts Ideas If you’re looking for some Valentine’s Day gift ideas that off the charts in terms of cuteness and sweetness, then this article is definitely for you. Each one of these 14 ideas is a bottomless pit of adorable potential that you can use to really make an impression this year on someone extra special. The key theme that we’ll be focusing on is personalization. When you put in some extra effort and make the gift unique that really says something to them that no generic gift off the shelf can really accomplish. Let’s begin. 1. Homemade Plant Holder Getting flowers and a vase is nice, but why not make something yourself that they can use and keep in their home or kitchen for the rest of their lives? What can you use to make a plant-holder which could have their name on it, or a special message? 2. Get Fridge-Crafty Make a sweet fridge magnet yourself. Or, you could find a really cute retail magnet and then spruce it up with your own decorations. 3. Make Your Own Card Instead of buying a card from the shelf, make one yourself. Again, there are almost endless possibilities here. When possible go with something other than paper. Find a surface that will last longer. 4. Use Expensive Chocolate Instead of going for some dirt-cheap chocolate, why not get some quality stuff with a really interesting story behind it. For example, Endangered Species chocolate is not only super health and organic (mega-tasty), but a portion of the proceeds goes toward saving an†¦endangered species. How sweet is that? 5. Paint The Cup Yourself Everybody loves a quality coffee mug. Here’s a thought: paint it yourself! Who cares whether or not it’s the best or worst paint job ever? You’re making something unique and that’s a big deal to everyone. 6. Healthy Heart-Shaped Baking Go for a super-healthy cookie or cake mix and include some organic frosting for an extra special statement that says, â€Å"I wanted to give you something sweet, but healthy as well.† 7. Really Say Something Don’t just put the ordinary drivel in their card. Really write something from the heart that will make their eyes tear up. Honestly and sincerity with some love behind it. 8. Frame Custom Cuteness-Art Getting the frame is easy. Then it becomes a matter of using your creative energy to put something within it that communicates to them how special they are. 9. An Original Pillow It’s too easy to just go out and buy some industrial throw pillow that’s soft for a while but then quickly gets old or thrown into the closet. Instead, make one yourself that they’ll keep on their bed for years. Oh, and make sure to give it a nice scent with some cologne or perfume. 10. A Photo Kiosk Experience! This is the perfect addition to any Valentine’s Day. They typically have them in malls. You know, the little photo booths with enough room for two that takes four pictures? Get goofy. Get silly. Hug and have a smooch! 11. Go Back to Grade School Remember Valentine’s Day back in grade school when everyone would make, fill out and then give cards to others? What if you got all the supplies and stuff and sat down with a special someone to make cards for one another? So cute! 12. Make a Special Valentine’s Day Shirt Maybe it won’t be a shirt they wear to school, but for one day they could and it will really add a layer of uniqueness. Don’t make it embarrassing! And make sure it fits them rather than looking like a hand-painted parachute shirt. If you want to go into sweetness overdrive, create a matching one for yourself that you can wear along with them. 13. Incorporate some Fitness Most of us imagine stores full of boxes of chocolate, cupcakes and candy on Valentine’s Day. It’s how the special day has been heavily monetized by the retail industry. But not everyone has a sweet tooth or is interested in fattening sweets. Maybe they would prefer to get outside and go on a hike, jog or bike ride with their special someone? That’s also super cute, especially if you’re wearing the special shirts you made, or you’ve laced up the bike seats with special Valentine’s Day decorations! 14. Go Completely Overboard What if they walked into their front door to a tsunami of red, purple and pink balloons? What if they do have more than one sweet tooth and you ordered 30 boxes of chocolates with a massive bouquet of flowers to their address? There’s many ways you can go overboard, more so than you ever have or ever will again. Now that’s sweet! Tell us something you’ve done or plan to do this Valentine’s Day that you know will really work wonders in the sweetness department.

Fathom vs. Phantom

Fathom vs. Phantom Fathom vs. Phantom Fathom vs. Phantom By Maeve Maddox A recent letter to the editor begins this way: The most recent short-term fathom around the United States is the so-called outbreak of Ebola. The writer wishes to point out that the reported Ebola threat to the United States was not only short-lived, but also insubstantial, a â€Å"short-term phantom.† Here are the most common definitions of phantom as the word is used in modern English: phantom [FAN-tm] (noun): 1. A thing (usually with human form) that appears to the sight or other sense but has no material substance; an apparition, a specter, a ghost. 2. Something merely imagined; an image in a dream, vision, etc. Also: a (usually delusory) notion or idea that plays on the mind or haunts the imagination. phantom (adjective): illusory, imaginary. Examples of current usage: Noun Michael Crawford originated the role of the phantom in The Phantom of the Opera at Her Majesty’s Theatre in London in 1986. I heard reports of the ice phantom, saw the secret spot where it was said to appear, [and] wondered about it for two years.   Are Water Well Meters a Phantom or Reality? Adjective Approximately 5 to 10% of individuals with an amputation experience phantom sensations in their amputated limb, and the majority of the sensations are painful.   Between King, Gohmert, and West, three separate House committees could decide to spend valuable congressional time combating a phantom threat.   The word fathom is an extremely old English word. It is used with more than one meaning. NOTE: The a in the first syllable of fathom is short, like the a in phantom, but the second syllable begins with the sound of th as in this. The two words do not sound alike. As a term of measurement, a fathom is a length of about six feet, commonly used to measure the depth of water. The original meaning of the noun fathom was â€Å"the two arms outstretched.† A fathom was the length represented by the arms of a full-grown man held straight out to either side. The literal meaning of the verb, to fathom is â€Å"to encircle with the arms.† For example, a tree trunk might be too thick for a man to fathom (i.e., encircle with his arms). When fathom came to be used to measure depth, the verb acquired a figurative meaning implying deep thinking and mental comprehension. For example: The traditional philosopher hoped to fathom the world through the exercise of reason alone. The catastrophe was an enactment of god’s moral justice, which mere mortals could not hope to fathom. A far more common error than using fathom for phantom is the error of using phantom for fathom: Examples of this error are especially plentiful in self-published works, both fiction and nonfiction: I thought that’s what you said. I just can’t phantom it, that’s all. –The Chronicles of Chanute Crossing, Book Two: Nurtured in Purple. I just can’t phantom in my mind the hardship they had to endure –Slavery: Where Did it Come From? I can’t phantom what the lead detective was thinking on this one. –Rainbows in the Dark. The error is also common in contexts other than self-publishing. Here are examples from a variety of sources, including the testimony of a government policy director: In a town with plenty of great sushi, I  cant phantom why anyone would want to  go here anymore. [A pet owner] just cant phantom why anyone would want to steal a dog. I  cant phantom why gas in Louisville exceeds the national average, time and time again. We are just beginning to phantom the importance of broadband deployment. I honestly  cant phantom why  people dont use spellcheck. If what you mean is â€Å"I can’t understand,† it might be best to go with â€Å"I can’t understand.† Want to improve your English in five minutes a day? Get a subscription and start receiving our writing tips and exercises daily! Keep learning! Browse the Misused Words category, check our popular posts, or choose a related post below:20 Words with More Than One SpellingSelect vs. SelectedPreposition Mistakes #1: Accused and Excited

ECONOMIC INDICATORS Essay Example | Topics and Well Written Essays - 1000 words

ECONOMIC INDICATORS - Essay Example Thus, intermediate goods are those which are traded from one industry to another either for reproduction of a final good or for the resale of the value added goods. Since GDP calculated the final value of all the goods and services in a year so, intermediate goods are not accounted for calculating GDP (SURI, 2013). Final Goods: Final goods as term justifies refer to finished product which are available in the market for consumption purposes by individuals or for investment purposes to yield profit. Unlike intermediate goods, final goods are solemnly produced for their own sake because final goods are the ultimate output of all factor implied for production. Final good is the product which is calculated in Gross Domestic Product of the country. Final goods can further be classified into two categories which are consumer goods and producer goods. Final good become consumer goods when it is bought by a customer for his/her domestic usage, this customer good can be durable, semi-durable and sometimes perishable but final goods which serve purpose of reproduction are called capital goods and they are solemnly durable and in turn adds to country’s capital stock. Capital goods comprise of machines, vehicles, building material, electronics and refrigerators etc. so, all such capital goods can be further used for capital accumulation while consumer goods only give utility (Varun, 2013). Intermediate goods and final goods can be distinguished easily. A commodity can be both intermediate and final at the same but its distinction rely upon its usage. Suppose if meat is used by a household then it’s a final good but if meat is used for making meat burger then it is an intermediate good. 2. True/False Statements. Indicate if the statement below is â€Å"True or False†. You must support your answer with a few sentences for each statement. a. Government expenditure is the largest single category of GDP. It is evident from theory that GDP includes Consumpti on, Government Spending, Investments and Net Exports (GDP= C+G+I+Xn). While increase in government spending leads consumption as demand increases with income, consequently investments increases and trade take place. So, it is true that government expenditure is the largest category of GDP. b. Nominal GDP uses current market prices and real GDP measures GDP using base-year prices. Above statement is true because nominal GDP includes all of the changes in market prices that have occurred during the current year due to inflation or deflation. Real GDP is evaluated at the market prices of some base year to analyses the actual growth of economy. c. GDP increases if you purchase General Motors stock. True because any purchase from the domestic industry adds to the sum of goods produced within the border of the country and thus the GDP increases. 3. Define the natural rate of unemployment. Identify three factors that may cause the natural rate to change over time. Natural Rate of Unemploym ent exhibits the equilibrium between aggregate supply of labor with the aggregate demand of labor. It is the point of unemployment where real wages equate the free market level and employment beyond this point is not possible. Natural rate of unemployed is said to be the point where all individuals willing to work are employed at the prevailing real market wage rate (Riley, 2012). In other words NRU is assumed to be the lowest rate of unemployment that an economy can withstand in the long run besides at this point

UK Employment Law Case Study Example | Topics and Well Written Essays - 1500 words

UK Employment Law - Case Study Example The author has ironically pointed out unfair justice of Mandox towards the dismissal of all the servants in her Manson including Bill and the various nannies who work in the Mandox household. If UK employment law is going to take the initiative for making the law against the unfair dismissal, the possibility of coming into effect is amounting to zero up to the tenure of Muriel Mandox, who remains Minister of Justice but observing the pathetic situation of Bill and the various nannies in the Mandox household, the need for strong employment law is on high demand. When the reader come to know the attitude of Charles, "famous indifference towards strangers was born of class, nationality, wealth and temperament could not fail to be surprised.", then he/she can immediately understand the situation of the labour group working under his control. He is sure to use them at their need and when need is finished; they are thrown out from the job. The view of Muriel Mandox is much more dreaded, she says, 'Look abroad for labour. Look at it this way. They're cheaper. They work harder. You know where they are. They have no friends and, if not satisfied, you can throw them out of the country. What more do you want British jobs for British workers; don't make me laugh. The British worker is a lazy, useless joke.(7)' A Minister of Justice can use these types of words in the private life in the house only and she will defend 'injustice' in public and at the time of election she will hate such people who dare to use such words. A justice minister has no justic e to the class of labour, no justice to humanity, no justice to emotion of a person, no justice to respect the dignity of her country, no justice to respect to the persons of her country, she only wants the cheap labour, she only wants harder labourers, marking the British worker as a joke. But in public she has ironically contrasting thought, "Her own first thought was to tell the overweening, exploitative capitalist bastard to go to hell (6)."In choosing the nannies for her children, she is much concern on the economy and faithfulness of them but she is not willing to pay any attention to them. They all were sacked when they have done unsatisfactory job without any consideration to their basic need of employment. If there could have been any protection law from the UK government then unfair dismissal become difficult for the people of downtrodden society or at least they can proceed to the court of law for the justice, though there are less chances of getting justice as the Minist er of Justice is the owner of the household, Muriel Mandox. At first she had been reluctant to hire childcare, but of the household of Bleak Hall it rapidly became obvious that only Bill had either inclination or patience to mind babies. Muriel's first choice nanny was English, wellborn, though not bright, comparatively well paid (5.00 per hour), but unfortunately insistent on regularity of hours and boyfriends. She lasted three months. The second, also English, better paid (7.00 per hour), working class in stock, also

Exam 2 Essay Example | Topics and Well Written Essays - 1000 words - 5

Exam 2 - Essay Example Through criticism, scientists are able to conduct more research on the evolution of and this will lead to more elaborate and clear understanding of the collect evolution. This can be clearly be seen from the research that lead to the understanding evolution of prokaryotic and eukaryotic as Marguli always needed to prove the reality behind the growth of Flagella as opposed by most of the scientists at the start. The piecemeal acceptance of the new theories was because of unclear defined evidences to the growth of the cell evolution. But the piece to piece acceptance also was contributed by criticizing scientists .For instance ,Marguli’s first book in 1970 on endosymbiosis although new to most of the scientist those who knew of it dismissed it making her to carefully again distinguish her ideas clearly from others like Ivan Wallin who first wrote of it. The only way to resolve a problem between two parties is by producing clear and substantial evidence that is used to oversee the evidence of the other. Controversial theories on the evolution between Marguli and other scientists for instance, her presenting a wide would only solve the close competitive theory by F.J.R Taylor and well explained with touchable evidence on the evolution of the cells like Prokaryotic and eukaryotic, mitochondria, chloroplast and flagella. Due to the criticism and dismissal of her scientific theory. Margulis was encouraged to clearly do research in order to fully gain acceptance on the cell evolution theory. Thus, she based her cell evolution on the past study of Ivan Walliam .As a result, by the end of a decade after his first book on 1970 she came up with analogies that were greatly accepted worldwide. She ended up gaining popularity on the Set theory than the autogency theory that emphasized on the end symbiosis. For instance Margulis in her Set theory she confirmed that few intermediates between prokaryotic and

EC can be used to create strategic advantage for a firm Essay

EC can be used to create strategic advantage for a firm - Essay Example Thus, it is important that an e-commerce strategic projection has to be incorporated in a company's strategic business plans. (King, et al, 2004) For the purpose of this paper we shall examine the details of a specific Electronic Commerce tactic in this case the electronic data exchange and analyze the effects it has on three companies which are Amazon inc., MySpace Company and First American bank. For firms, e-commerce implies using the web and the internet as a channel of distribution in marketing and selling of goods and also service to the firm's customers. This is a narrow definition, of e-commerce as it only describes internet commerce. E-commerce is much wider in what it entails. According to King, et al (2004) e-commerce is the exchange of information, services, goods and payments electronically and it involves formation and continuation of Web-based relationships. Thus, e-commerce encompasses the internet, extranets, intranets, electronic data exchange (EDE) and other electronic aspects. Examples of activities performed using e-commerce includes; Internet has globalized this world and in the same e-commerce is global. Difference in cities or countries even does not affect e-commerce if you have any kind of crises you can log on from any where in the world and can solve your problem in a faction of a minute. Transaction is very fast and effective; many online business sites now offer sophisticated tools to help consumers manage all their assets more effectively and conveniently. (King, et al, 2004) A simple example of this can be taken from the simple accounting software e.g. in the banking sector. Some online banks provide to simplify record keeping. Another importance of e-commerce is that less paper work has to be done and once u have entered information, it doesn't need to be re-entered for similar consequent checks, and future payments can be programmed to occur automatically. Importance of e-commerce on companies E-commerce serves as a vital strategic tool for companies. When e-commerce is well used in companies it brings considerable opportunities to the company. The importance of e-commerce to companies can be classified in two main classes; the tangible advantages and the intangible advantages that are brought about by information technology. E-commerce is vital for many companies, today e-commerce has assisted many companies and organizations to revolutionize the manner in which they operate and manage their operations. Though, for a company to realize maximum benefits of e-commerce it must invest in the technology and manpower. (Chan, Lee, & Dillon, 2001) Tangible benefits The tangible benefits of e-commerce touches on the monetary aspect of the company, it touches on the financial benefits that occur due to the company investing in e-commerce that can only be measured using tangible metrics. For example, cost saving, market share, productivity and profitability of the company. These benefits enables the company to make a lot of saving and the money goes along way in improving other aspect of the company. (Chan, Lee, & Dillon, 2001) Intangible benefits T

Discussion Board Assignment Example | Topics and Well Written Essays - 250 words - 1

Discussion Board - Assignment Example Even more, the issue of slavery was something that caused agitation, a stir and impasse within the corridors politics and the dynamic American society. Calhoun in his speech stresses that the palatable shakeup of the subject of slavery would, if not vetoed by some judicious and effectual measure, end in disagreement amongst the parties involved. Calhoun in his plausible speech believes that the anguish had reached certain levels that were potentially harmful to the survival of the Union. At this point, the kind of threat that faces the Union prompts Calhoun to opine the urgent need to preserve the Union. In contrast, Webster in his speech is in favor of compromising. In his speech, Webster believes strongly so that the Constitution should recognize property in slavery. Similarly, Seward like Calhoun in his pristine speech acknowledges that the Union was steeped in danger, and that the only way to save it was through compromise. In contrast, however, Seward in his speech appears to be objected towards the inclusion of slavery into the Constitution. He opines that the constitutional recognition of slavery is in contravention to the law of nature. Considerably, he goes further to express the fact we rely upon the laws of God, which outlaw slavery. And that all human enactments are re-enactments of God’s law. Despite it being florid and overwrought, I find Seward’s argument a lot more compelling as it puts the human interests first before anything. His argument is primed on the bicentenary of the elimination of

EC can be used to create strategic advantage for a firm Essay

EC can be used to create strategic advantage for a firm - Essay Example Thus, it is important that an e-commerce strategic projection has to be incorporated in a company's strategic business plans. (King, et al, 2004) For the purpose of this paper we shall examine the details of a specific Electronic Commerce tactic in this case the electronic data exchange and analyze the effects it has on three companies which are Amazon inc., MySpace Company and First American bank. For firms, e-commerce implies using the web and the internet as a channel of distribution in marketing and selling of goods and also service to the firm's customers. This is a narrow definition, of e-commerce as it only describes internet commerce. E-commerce is much wider in what it entails. According to King, et al (2004) e-commerce is the exchange of information, services, goods and payments electronically and it involves formation and continuation of Web-based relationships. Thus, e-commerce encompasses the internet, extranets, intranets, electronic data exchange (EDE) and other electronic aspects. Examples of activities performed using e-commerce includes; Internet has globalized this world and in the same e-commerce is global. Difference in cities or countries even does not affect e-commerce if you have any kind of crises you can log on from any where in the world and can solve your problem in a faction of a minute. Transaction is very fast and effective; many online business sites now offer sophisticated tools to help consumers manage all their assets more effectively and conveniently. (King, et al, 2004) A simple example of this can be taken from the simple accounting software e.g. in the banking sector. Some online banks provide to simplify record keeping. Another importance of e-commerce is that less paper work has to be done and once u have entered information, it doesn't need to be re-entered for similar consequent checks, and future payments can be programmed to occur automatically. Importance of e-commerce on companies E-commerce serves as a vital strategic tool for companies. When e-commerce is well used in companies it brings considerable opportunities to the company. The importance of e-commerce to companies can be classified in two main classes; the tangible advantages and the intangible advantages that are brought about by information technology. E-commerce is vital for many companies, today e-commerce has assisted many companies and organizations to revolutionize the manner in which they operate and manage their operations. Though, for a company to realize maximum benefits of e-commerce it must invest in the technology and manpower. (Chan, Lee, & Dillon, 2001) Tangible benefits The tangible benefits of e-commerce touches on the monetary aspect of the company, it touches on the financial benefits that occur due to the company investing in e-commerce that can only be measured using tangible metrics. For example, cost saving, market share, productivity and profitability of the company. These benefits enables the company to make a lot of saving and the money goes along way in improving other aspect of the company. (Chan, Lee, & Dillon, 2001) Intangible benefits T

'Common stock valuation' Essay Example | Topics and Well Written Essays - 500 words

'Common stock valuation' - Essay Example The dividend yielded from a particular common stock is not predetermined and is variable as compared to the fixed dividend offered in the case of preferred shares. The identification of the common stock’s value becomes quite difficult as the dividend rate is not already known and is always fluctuating. The basic principle applied while stock’s value is determined is that the current value of the stock is supposed to be its present value of all upcoming cash flows that is owed by the person who has invested in the stock. In simpler terms this means that an investor’s return depends on what price he is paying for a stock. The current price of a stock can be identified through discounted value of future cash flows by applying the principle of time value of money (Moyer, 2012). This value of the stock is recognized as the stocks intrinsic value as this value is obtained from different information available about the stock. This value is not the exact value of the sto ck, but this value is near to the stocks actual value and reflects the current position of the stock. The above formula states that Po is the current price of the share and D1 is the dividend for that particular stock which is offered for the first time and the same dividend will be offered throughout and r is used to represent the common stock’s required return rate (Mayo, 2007). If a particular stock’s dividend is not constant and keeps on changing then the current value of the stock is its present value of any growing cash flows. Formula: Do is used to indicate the dividend that is offered this time, if the dividend of that particular stock keeps on growing at a continuous rate, then the current common stock’s value is value that all future dividends will have (Chisholm, 2009). The constant rate of growth of stocks is represented by â€Å"g†. This model is referred as DVM or dividend

History of Life Through Time Essay Example for Free

History of Life Through Time Essay 1. The website http://tolweb. org/Life_on_Earth/1 shows the basic phylogeny of the three main lineages of life forms. They are â€Å"Archaea,† â€Å"Eubacteria,† and â€Å"Eukaryotes. † It also shows â€Å"Viruses† outside of the tree, with a question mark indicating that its place in the tree is undetermined, if it belongs in the tree at all. 2. This site attempts to show the two alternative phylogenies of the major lineages of life forms. The â€Å"archaea tree† distinguishes two variations of archaea, and shows that archaea are more closely related to eukaryotes than to eubacteria. In the â€Å"eocyte tree,† archaea are not specified at all, but eukaryotes are shown as most closely related to crenarchaeota-eocytes, which was a derivation of archaea in the previous tree. 3. Viruses are not listed in these two phylogenies because they are not proven to be actual life forms. Where archaea, eubacteria and eukaryotes are classified as â€Å"life forms† due to their ability to transfer genes, viruses have not been determined to be living. They are therefore not included on these two phylogenetic trees. At the other website, http://www. ucmp. berkeley. edu/alllife/eukaryotasy. html, a detailed phylogeny of the Eukaryotes is provided. From this it is evident that Fungi are more closely related to Animalia than to Plantae. 5. Both sites show that the major life classifications are â€Å"Bacteria,† â€Å"Eukaryotes,† and â€Å"Archaea. † The â€Å"Tree of Life† site shows the alternatives to how closely the lineages are related, giving two examples of how the three domains may be nested within each other instead of being derived equally. The University of California site breaks down the systematics of each domain separately and more specifically, leaving the three domains as separate entities entirely. Works Cited History of Life Through Time. 2009. University of California Museum of Paleontology. 3 June 2009 http://www. ucmp. berkeley. edu/exhibits/historyoflife. php. Tree of Life Web Project. 1997. Life on Earth. Version 01 January 1997 (temporary). 3 June 2009 http://tolweb. org/Life_on_Earth/1/1997. 01. 01 in The Tree of Life Web Project, http://tolweb. org/.

The Oral Corrective Feedback English Language Essay

The Oral Corrective Feedback English Language Essay The focus on errors made by second language (L2) learners and Corrective Feedback (CF) _ called as negative evidence, repair, negative feedback and focus-on-form by linguists, discourse analysts, psychologists and those who work recently on classroom Second Language Acquisition (SLA) respectively _ had been exist on almost every movement that had took place in the area of language teaching and learning (Lyster Ranta, 1997). In 1950s and 1960s behaviorists believed that errors can damage learning and should be corrected immediately. Recently, those working within the interactionist framework (e.g. Long, 1996) maintain that since CF enables learners to make connections between form and meaning in the context of communication, it is important for acquisition (Golshan Ramachandra, 2012, p. 120). The role of feedback is also evident in structural and communicative approaches in which à ¢Ã¢â€š ¬Ã‚ ¦ feedback is viewed as a means of fostering learner motivation and ensuring linguistic ac curacy (Ellis, 2009, p. 3). Owing to such attention given to error treatment, scholars were interested to know how they could respond learners errors which results in effective teaching of L2 and how they should behave in different contexts to have a long lasting effect on learners language. Review of related literature Making the nature of CF clear many studies had done and researchers investigated different questions aroused around this issue, for example Lyater and Ranta, in 1997, observed four French immersion classroom to find the different types of corrective feedback, their distribution in communicatively oriented classroom and the distribution of uptake following different types of corrective feedback. Four years later in 2001, Lyster reviewed the recordings again. This time he tried to find the answer to two other questions that were not discussed in Lyster and Ranta (1997): 1.what types of learners errors lead to what types of corrective feedback? 2. What types of corrective feedback lead to the immediate repair of what types of learner errors?(Lyster, 2001, p. 275) Samar and Shayestefar (2009), in Iran, analyzed their database made from observing two EFL classrooms to find how EFL teacher error treatment in terms of CFs vary across these classrooms and what type of CFs leads to learners u ptake and successful repair. Related to this issue Balighizadeh and Abdi (2010) mentioned that language learning and corrective feedback bound up together and make an appropriate language learning environment. They believed that the function of feedback is more apparent in EFL contexts which teacher is the only source for answering students questions and feedback giving. Corrective feedback Ellis (2009) wrote that corrective feedback takes the form of a response to a learner utterance containing a linguistic error (p. 3). This erroneous utterance could be delivered in the form of an oral production of L2 or a piece of writing that means teachers can give feedback to both writing and speaking of L2 learners. Bitchener (2008) points out to this issue that there may be prominent differences between SLA work in oral and written feedback in second language acquisition writing studies( as cited in Soori, Kafipour soury, 2011, p. 497). Therefore this paper only focuses on corrective feedback which is given to oral erroneous utterances. According to previous study done by Lyster and Ranta (1997) these utterances consist of nonnative-like uses of L2 which they classified them to phonological, lexical or grammatical errors and in some cases when more than one type of error occurred in a student turn (e.g. phonological+ lexical) this is called multiple (p. 45). The response can c onsist of (1) an indication that an error has been committed, (2) provision of the correct target language form, (3) Metalinguistic information about the nature of the error or (4) any combination of these (Soori, Kafipour Soury, 2011, p. 495). Six types of CFs first reported by Lyster and Ranta (1997), therefore, divided into two categories by Soori, Kafipour and Soury based on the way they treat learners errors. This kind of classification established on the basis of information-processing model à ¢Ã¢â€š ¬Ã‚ ¦ which describes skill acquisition as a gradual change in knowledge from declarative to procedural mental representations (Ding, n.d., p.88). Therefore giving the correct form helps learners to boost their declarative knowledge_ knowledge of a language system_ but giving metalinguistic information helps learners to increase control over their already internalized declarative knowledge which means to increase their procedural knowledge (Ding, n.d.). Types of corrective feedback Lyster and Ranta (1997) distinguished six different types of feedback in their study and Ding (n.d.) added English examples to these CF types Explicit correction refers to the explicit provision of the correct form. As the teacher provides the correct form, he or she clearly indicates that what the student had said was in correct. (e. g. Oh, you mean, you should say). (1) L (learner): and three pear (sounds like bear). T (teacher): not beer. Pear. Recasts involve the teachers reformulation of all or part of the students utterance minus the error. (2) T: when you were in school? L: yes. I stand in the first row. T: you stood in the first row? L: yes, in the first row, and sit, ah, sat the first row Clarification requests indicate to students that the utterance is ill-formed in some way and that a repetition or reformulation is required. This is a feedback type that can refer to problems in either comprehensibility or accuracy, or both. (3) L: why does he fly to Korea last year? T: Pardon? L: why did he fly to Korea last year? Metalinguistic feedback contain either comments, information, or questions related to how well-formed the students utterance is, without explicitly providing the correct form. (4) L: I went to the train station and pick up my aunt. T: Use past tense consistently. L: I went to the train station and picked up my aunt. Elicitation refers to techniques that teachers use to directly elicit the correct form from the student. Teachers can elicit completion of their own utterance by strategically pausing to allow students to fill in the blank, or use questions such as How we do X in English? to elicit correct forms, or directly ask students to formulate their utterance. (5) L: once upon a time, there lives a poor girl named Cinderella T: once upon a time, thereà ¢Ã¢â€š ¬Ã‚ ¦ L: there lived a girl. Repetition refers to a teachers repetition, in isolation, of a students erroneous utterance. In most cases, teachers adjust their intonation so as to highlight the error. (6) L: Mrs Jones travel a lot last year. T: Mrs Jones travel a lot last year? L: Mrs Jones traveled a lot last year. Two other strategies that are used in L2 classrooms are clarification request and paralinguistic signals (Ellis, 2009). Paralinguistic studies most of the time accompanied with recasts in order to make them more explicit for students. Uptake A construct closely related to provision of CF is uptake (Samar Shayestefar, 2009, p. 110). Lyster and Ranta(1997) introduced uptake as: Uptake in our model refers to a students utterance that immediately follows the teachers feedback and that constitutes a reaction in some way to the teachers intention to draw attention to some aspect of the students initial utterance (this overall intention is clear to the student although the teachers specific linguistic focus may not be). (p. 49) The data revealed that uptake of students could have two types, sometimes their errors repair completely and sometimes uptakes need repair and the students may produce the utterance with another type of error which it is the teacher that should give CF again. Classification of corrective feedback types Explicit feedback vs. implicit As it is written in Ding (n.d), a popular classification of CFs is to divide them according to their explicitness and implicitness. Yang asserted that In the case of implicit feedback, there is no overt indicator that an error has been committed, whereas in explicit feedback types there is (as cited in Ding, n.d., p. 86). Long (as cited in Ding, n.d.) asserted that recast is a form of implicit feedback and can be easily neglected, especially in a meaning-focused context. Balighizadeh and Abdi (2010) had mentioned that à ¢Ã¢â€š ¬Ã‚ ¦ because they are not explicit, do not isolate the features of language form that are the focus of feedback, and do not interrupt_ even briefly_ the flow of meaningful interaction (p.59). Lyster (2001) had found a different result. He found that recast most of the time accompanied with another strategy such as repetition or paralinguistic signal or raising stress on the part that error occurred which make the recast less implicit. Other researchers which compared the effects of recasts and metalinguistic information on delayed performance of L2 learners proposed that interactional feedback in the form of metalinguistic informationà ¢Ã¢â€š ¬Ã‚ ¦might have been more effective than recasts because learners might be more likely to perceive it as overtly corrective (as cited in Balighizadeh Abdi, 2010, p.64). Ding (n.d.) stated that this dichotomous classification of feedback can be problematic (p. 86). Another classification which tried to prevent such vagueness and was the focus of Ding paper is dividing the CF strategies into recasts and prompts. Recasts vs. prompts Lyster (2001) introduced the term negotiation of form which he placed four Cf strategies (i.e. elicitation, metalinguistic clues, clarification requests, and repetition of error) under its rubric. All of these strategies lead to peer- or self-repair and therefore lead to a high rate of uptake. While recasts and explicit correction provide the correct answer and therefore they do not lead to peer- or self-repair. This distinction is clearly expressed by Lyster (2001): recasts and explicit correction are thus distinguishable from the negotiation of form in that the former supplies correct forms that learners may or may not repeat, whereas the latter provides signals to facilitate peer- and self-repair (p.274). Negotiation of form is called prompt according to Dings (n.d.) studies. Because recasts provide language learners with target-like reformulations and exemplars, they account for a significant part of language input in L2 classrooms, while prompts encourage learners to produce the ir own target-like output (p.87). Researchers findings Lyster and Ranta (1997) analysed their database in order to find the relationship between feedback type and learner uptake. According to them the most popular feedback technique used by teachers in their project was recast which turn out to be a technique that results the least uptake of any kind (i.e. repair and need-repair). Clarification request, metalinguistic feedback, and repetition are similar in eliciting uptake from students, and it should be mentioned that metalinguistic feedback was more successful than clarification request and repetition. The most successful technique for eliciting uptake is elicitation: All learner utterances following elicitation involve uptake with an almost even distribution between repair and need-repair (Lyster Ranta, 1997, p.54). From these results it can be concluded that the techniques that lead to peer- or self-correction should be used more in form-focused activities. The more students notice the feedback and the more they involve in processi ng the language items the more uptake results. In order to answer two questions proposed by Lyster (2001) that was mentioned in this paper, Lyster examined the relationship among error types, feedback type, and repair. He found that grammatical and phonological errors tended to invite recasts, whereas lexical errors tended to invite negotiation of form more often than recast (Lyster, 2001, p. 287), And the majority of phonological repairs were learner repetitions following recasts and the majority of grammatical and lexical repairs were peer- and self-repairs following negotiation of form (Lyster, 2001, p. 288). Lyster stated that although the majority of the feedback following grammatical errors involved recasts, the majority of grammatical repairs followed the negotiation of form. Conversely, lexical and phonological repairs resulted, for the most part, from the different feedback types that these error types tended to invite. (Lyster, 2001, p. 285) Samar and Shayestefars (2009) finding was in accordance with Lyster. According to them the recast the most employed feedback (i.e. recast), is the most likely to lead no uptake. Metalinguistic and explicit corrections are the most successful types of feedback leading to successful uptakeà ¢Ã¢â€š ¬Ã‚ ¦ with metalinguistic more successful at eliciting repair (Samar Shayestefar, 2009, p.125 conclusion Although the findings of different researchers are the same, but it cannot be said that these results are conclusive (Tedick, 1998). Tedick (1998) offered four suggestions for teachers based on the experiences of her colleague_ Ms. De Gortari. According to her an English language teacher shoul (1) consider the context, (2) become aware of his current practices, (3) practice a variety of feedback techniques, and (4) focus on the learner _ it is important to let the learner self-correct. Therefore it is important for teachers to become aware of different techniques of Cf and use the findings of researchers in order to gain the best result from their action. If they are working on form, negotiation of form is preferred and suggested, if they are working on fluency and meaning it is better to correct them unobtrusively.

What is life without ignorance? :: essays research papers

What is life without Suffering? We all suffer from being ignorant. Is it possible to end your ignorance? According to the Buddhist theory it is. It is possible to end your ignorance and all personal desire to eventually become enlightened and reach Nirvana, which is utter peace. Ending your ignorance will in turn end suffering. The Buddha taught that there were many natural occurrences that led up to ignorance and that we all are capable of liberating ourselves from. It is true that we all have desires that our unmet and it causes problems in our lives. It is also true that the world is full of hunger, war, death, and over all misery and pain. But what would our world be without problems. If we all were enlightened and free of all our ignorance then our lives and world would be incredibly boring and uneventful. We don’t like having problems and challenges but our lives are about working through problems and overcoming and learning. Ignorance does cause many problems but knowing everything about our world can often bring you down instead of up. Losing ignorance is very important in maturing and evolving as a person but losing your ignorance is not the end to all your suffering. There is no end to suffering, there are breaks but there is no end. According to the bandits theory life is full of misery and pain. Everything we have and want brings some sort of pain to our lives. We fear losing what we have and we always want more. Buddhists believe we all are born with this feeling and that we all cling to objects in this world for enjoyment. We all have a lot of natural desires because we are all human beings with brains, senses, and feelings. All of this makes us get impressions of what we want, what we want to be, and what we think should happen. This causes us all to have some ignorance to many different things and ideas. It is correct that our lives are full of misery and pain. We also are all ignorant, but having ignorance and some suffering in your life is what makes our world what it is, it is what makes our lives interesting. The problems and obstacles that we have in our lives help us change and help us grow. If you eliminate all of your problems and all your desires, what do you have to live for?

Effect of Rizal’s Writings to the Filipinos

Jose Rizal is known for his writings which increased the awareness of the Filipino people of the wrong doings of the Spaniards and it united some Filipinos to form a group against the government. His writings sparked the rebellion against the Spaniards and they believed that Rizal was one of the masterminds of the war which was the reason why he was tested and sentenced to death.Rizal is considered as the national hero in the Philippines because he fought for our freedom and he showed the full potential of the Filipinos knowing that it would cost him his life. One interesting thing about Rizal is that he used a different method to attain peace compared to others. He used his knowledge in writing to make poems and novels instead of using force and violence which most people did to gain freedom.He embedded ideas to the Filipinos that raising arms is not the solution because people die but our ideals and beliefs will not. He was able to reclaim the hearts of the Filipinos and reminded t hem how important it is to love one’s country. Rizal was an excellent writer and poet. He was able to portray his beliefs and opinions clearly to the people which easily got their attention and realize what they are capable of doing. He showed the people that one can change even without violence. Nowadays, Filipinos rarely know who Rizal is.The only thing they know is that he is our national hero because it is what was taught to them in their basic education. Some don’t even know who he is or what he did for our country which is really depressing because we are forgetting our own culture. I believe that Rizal’s life and writings have minimal effect on today’s youth because it is considered by many as another waste of time since they won’t use it anyway when they graduate or in the courses they will take in college. In order to

Discuss the role of emotion in psychology Essay

Emotion is often the greatest cause for either enhanced recall or impaired recall. Through many studies psychologists have found that it is not only facts we store in our memory but the emotion surrounding them.  Flashbulb memories involve an enduring imprint of events surrounding an important incident, the memory is not the event itself but where you were and what you were doing when you heard about it. Sheingold and Tenney (1982) provided evidence to support the concept of flashbulb memories. Participants were asked about personal memories and found most had good memories for when they were told and who told them. They found the flashbulb memories were strong and remained consistent over time; however there is no way of checking the accuracy of these memories. As shown by Sheingold and Tenney, a flashbulb memory’s characteristic involves consistency and has an unchanging nature and they also involve a high level of emotional arousal which leads to better recall of the event. However Wright (1993) found evidence that goes against this definition, the study involved looking at people’s memories of the Hillsborough football disaster in 1989, 5 moths after the event. It was found that most of the participants didn’t report strong flashbulb memories; in fact many people had reconstructed their memories and had mixed their own with other people’s accounts. This evidence therefore goes against the idea that flashbulb memories remain consistent over time. On the other hand Conway (1994) suggested that the reason some studies don’t support flashbulb memories is because the event wasn’t significant to the individuals. Conway et al used Mrs Thatcher’s resignation as the basis for the creation of flashbulb memories. 11 months after 86% of the UK participants has a strong and consistent flashbulb memory compared to only 29% participants from other countries. This research suggests that flashbulb memories will only be strong if the event surrounding it is significant to the individual; the UK participants would have been more aware and connected to Mrs Thatcher’s resignation than participants from other countries. The role of emotion is memory can also cause impaired memory. Freud proposed the idea of repression; unwanted memories are pushed down into the unconscious mind so you forget them. Freud described this process as a way of the ego protecting itself from emotional conflict which is often the result of harsh experiences. Williams (1994) interviewed women who has been admitted to hospital on the grounds of sexual assault, 20years previously, (they were told the study was a follow up of medical care). Williams found that 38% of the women did not show any recall of being sexually abused and that 16% of the women that did, said that at one time they couldn’t remember they had. This study therefore provides strong evidence to support the repression theory, a traumatic event was repressed and some couldn’t recall it even 20 years later. Repressed memories are defined as a traumatic event placed beyond conscious awareness. Because of this placement, these memories can also affect conscious thought. Forgetting a traumatic event, like Williams (1994) research, has also been studied through case studies. One of the most famous is Bavers (1981) study on sirhan sirhan, the man who shot Robert Kennedy, who has no recall of doing so. In this case the emotions of regret and shame were probably the cause of the repression and the reason he cannot remember what he did. It has also been suggested that repressed memories can also cause anxiety and disordered behaviour. A study that supports this concept was carried out by Karon and Widener (1997) who found that once trauma was recalled in therapy, mental illness in World War 2 veterans completely alleviated, therefore supporting Freud’s theory. However Loftus and Pickrell (1995) found evidence against Frued’s repression theory. The study was called ‘lost in the mall’ and the false memory of getting lost in a shopping centre as a child was implanted into the participants. After the debriefing 20% still held to their belief that this happened to them, even though it was a false memory showing trauma has a great affect on memory even though the memory was false but going against Frued as the memory wasn’t real. Another study by Loftus and Palmer created a theory called the ‘Weapon effect’ this was during a highly emotional event such as a robbery or assault, an eye witnesses’ recall was altered due to their focus on a weapon being used. Finally a depressive state also has an influence on memory. Negative emotions often create a negative recall bias which makes depressed people only focus on negative and unhappy experiences; a mood dependent memory. Lyketsos (2001) found in support of this that depression may lead people to be inattentive and so they don’t encode new memories into the long term memory well, therefore recall is much poorer. In further support of this Antikainen et al (2001) studied 174 depressed patients and found they performed better on memory tasks and had fewer memory problems after 6 months treatment. In conclusion emotion plays an important role in memory. It can often lead to enhanced memory, such as flashbulb memories, or impaired memory such as the repression of traumatic experiences. Negative emotion is also responsible for a lack of memory such as when someone is depressed. Overall memories are largely influenced by emotion the more positive we are the more likely we are to recall, the more negative the less likely we will recall and are more likely to forget.

How the Other Half Lives Review Essay

How the other Half Lives is an informative book disusing the 1900’s. The author, Jacob A. Riis, counts people for the census. He saw many different aspects of life in New York City during this time. He shares some of the hidden relations of tenement housing. He discusses the many different ethnic groups and how they form group characteristics in distinct neighborhoods. Riis’s personal opinions of the value and power of these ethnic groups comes through in his writing. His ideas reflect some of the national ideas during this time period. Blacks rank the lowest in society at this time. Riis credits this to natural selection. They are a race on the lowest level, defenseless against the woes of the landlords. Riis does not seem to hate the blacks, but accepts the fact that they are the lowest form of a person. Riis places the Chinese right above the blacks. He discredits the popular belief that, â€Å"the Chinaman being a thousand years behind the age on his own shore†, by stating that in America, â€Å"he is distinctly abreast of it in his successful scheming to ‘to make it pay.’† Riis thinks the Chinese are repugnant people. He starts off my discrediting their â€Å"grub-worshiping† religion. The fact that Chinese practice a different religion takes many people off guard, and they begin to insult the region, saying it is unworthy compared to Christianity. Along with these insults, the dreary neighborhood and past time of gambling are also pointed out. Chinese were the most hated group of this time period. Jews are the next group. Riis shares both positive and negative traits of the Jewish people. He notes the contrast in age groups behavior with a neutral perspective and even notes how they â€Å"honestly† stay home on holidays. Riis points out that they live in the most crowed houses that he has ever seen. Riis seems mostly neutral about this group as he discusses their desire for money. Riis thinks the highest of the Irish. This group comes up many times throughout his writing and there is never any excessively negative comments made about them, unlike when Riis discuses the Chinese. This ethnic group is often compared to other groups and is the topic of a lot of his writing. He notes their short falls, but always with positive rhetoric. I think he is the most considerate to the Irish because they had been in the country so long. It is expected that they are in the country, and some are even moving out of extreme poverty. They seem to have the most power in the tenements of New York. In addition to this, Riis is very familiar with the Irish. Some of his writing comes across as sympathetic, such as when he says the Irish, â€Å"falls most readily victim to tenement influences†. Riis does mention that Germans may have a better experience in America. He tells how Germans garden, and bring their flowers with them wherever they go, but quickly flows that by saying, â€Å"not that it represents any higher principle in the man; rather perhaps the capacity for it†. Riis favors the Irish the most out of all the ethnic groups. Riis mentions many other ethnic groups that are present in America such as the Bohemians and the Italians. However his opinions of the Blacks, Chinese, Jewish, and Irish come through with the most passion in his in his writing.

Marketing in Hospitality Assignment Example | Topics and Well Written Essays - 500 words

Marketing in Hospitality - Assignment Example Customer’s needs are different and segmenting a target market makes the company more efficient and can achieve higher performance. Performance  is seen through  indicators such as revenue or sales. Another reason for market segmentation is the fact that customers have different disposable incomes. Thus, their sensitivity to price is different (Boundless, 2014). A  business that  segments their  target market  by  offering their products at various prices, can cater to a larger section of a given market. This results in enhanced profits for the company. Market segmentation can be used by a company to position a product. Customers can be encouraged to start using a particular product if it is offered at a low price. After gaining that  low-price  market, a company can then growth the company through built up sales revenue that is reinvested back into the enterprise. A benefit of market segmentation as a marketing strategy is that it can be used to maintain a share of a market segment. A business without a strong lead will find it hard to maximize profitability due to larger brands. Large brands maximize scale of economies in production and marketing and leverage their relationship with distributors and retailers to deliver an extremely differentiated product to the end consumer. Small companies may find it harder to find a particular segment of the market to satisfy. Marketing mix refers to a marketing strategy that involves combining  factors that can be controlled by a business, to achieve its objectives of marketing a product to a particular target market segment (Chong, 2003). The reason for this is that these factors are essential aspects of marketing activities. Market planning can then be better translated into practice. The basic components of a marketing mix are the product, price, place, and promotion. Other components may include people, process, and